Who am I talking to, you ask?

7 Possible Audiences

• All people of a Darker skin tone
• All people of a Lighter skin tone
• Police Officers
• Store Owners
• Store Associates (retail, etc)
• General public
• The whole world (stereotyping happens everywhere)

3 Top Choices

• Store Owners
• General Public
• All people of a Darker skin tone

Pros/Cons

• Store Owners: The pros for writing to store owners would have to be that they will understand that judging people just on their appearance is wrong. I want them to catch on to my point and hopefully stop doing it. My cons for writing to store owners is that they will ignore me and just continue on as usual. They might even get worse on the judgements. They could also get offended by what I have to say.
• General Public: The pros for writing to a general is that everybody will hear about what I have to say. It is a topic that applies to multiple people and not just one person. Everyone will have a reason to read what I have to say. The cons for writing to a general public is that I will offend certain people. It is a difficult task to write in a way where every audience is taken into account and try to gain their trust.
• All people of a darker skin tone: The pros for writing to this audience is that it will be easy to connect with them since it is a topic that truely relates to them. They will be more open minded to what I have to say. They can connect with what I have to say. The pros for writing to people of a darker skin tone is that some people within that group might have a different opinion than mine. Also it will be bad if they just ignore what I have to say in general, especially if racial profiling has never happened to them.

Since I have to choose one audience to write to, I would have to say all people with a darker skin tone. Like I said in the above bullet point, I have a feeling they will be more open minded and will really connect to what I have to say. I will gain their trust and make them want to listen to me and hopefully make a change.